Give the range a clear purpose.
Start with your audience, how the products will be sold or distributed, and what the collection should achieve. Accessories can complement a main piece, provided every product earns its place in the range.
For products intended for resale, share your positioning and proposed retail price. This helps guide decisions on materials, finishes and production budget, without guaranteeing a commercial margin.
Bring the brand to life through the details.
Your identity can take shape through colours, artwork placement, garment fit, bag format or packaging. We consider both the elements that unite the range and those that give each piece its character.
Set clear priorities: the details that are essential to the brand, those to compare and those still open to discussion. This makes decisions easier when different products have different requirements.
Keep products and approvals organised.
A collection needs clear quantities for each product, size and colour, along with an approval process. A change to one item can affect the timing or budget of the whole range.
We coordinate production discussions and delivery according to the agreed arrangements. Any samples, development work and packing requirements are set out in the proposal.
Explore our projects.
For Europrop International, clothing and everyday products come together in a collection that reflects the brand's colours.
Explore the Europrop International projectThe Vils City × Nike Football project brings together football shirts, T-shirts and event accessories with a shared sporting identity.
Explore the Vils City × Nike Football projectFrom your first idea to delivery.
- Define the brief. Your audience, product ideas, quantities, budget and target date.
- Explore the options. Materials, customisation and the arrangements set out in the proposal.
- Approve the details. Artwork and, where agreed, samples before production decisions are made.
- Coordinate production. Communication and delivery managed around the schedule agreed together.
Before you get started.
Do we need a large product range?
The number of products should suit your goals and budget. A focused range can work better as a collection than a larger selection with no clear role for each item.
Can we combine clothing with other products?
Yes, a collection can bring together different product categories. Materials, artwork and finishes need to be considered against the requirements of each product.
Is an online shop included?
This service covers product design and production. The services and deliverables included in your project are defined in the proposal.
Practical guides for your project.
Let's talk about your project.
Tell us about your project